You will increase brand awareness and engagement with users.
Video is the king of content on the two most important content platforms on the internet: Facebook and YouTube. The latter already exceeds 2,000 million active users each month, which also makes it the second most popular search engine and the second most visited website after Google. Being on YouTube is almost as important as having a web page: 20% of its users use it to decide whether to buy a product or not, and 51% use it to learn and train.
Video MKT’s strategy in creating audiovisual content is to increase interaction and engagement with the user, whether on social networks, campaigns or a YouTube channel for your company or brand. This type of content is widely used in the initial phases of contact.